LPR Global Presents 2010 Online Marketing Award to Winning Team at the Rotman School of Management
Xinxin Li, Justin Mathena and Yan Wang Awarded for Their Innovative Online Strategy
TORONTO, ONTARIO, December 2, 2010 LPR Global awarded a cash prize to the winning team in a competition that was part of an Independent Study Program (ISP) conducted with the University of Toronto’s Rotman School of Management. Executives at LPR Global and Professor Becky Reuber facilitated a hands-on, real-world exploration project to create marketing strategies for new advanced products from top South Korean manufacturers.
“The project was a wonderful opportunity for the students,” said Becky Reuber, a professor of strategic management at the Rotman School. “It gave them a real context to learn about industry analysis, international business and new product introduction. And LPR Global provided a great learning environment.”
“This year’s Independent Study Program winners developed a very effective marketing strategy that cut through the marketplace’s clutter and enabled them to reach their targeted audience based on their outstanding research; their work was greatly appreciated by our clients,” stated Mikah Lee, CEO of LPR Global and graduate of the Rotman MBA program.
About LPR Global, Inc. LPR Global is a marketing consultancy headquartered in Toronto, Ontario with affiliated operations in the US and South Korea. Founded in 2001, LPR Global provides advisory and business development services to companies, government organizations, and professional services firms doing business between South Korean and Western markets.
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About the Rotman School of Management The Rotman School of Management at the University of Toronto is redesigning business education for the 21st century with a curriculum based on Integrative Thinking. Located in the world’s most diverse city, the Rotman School fosters a new way to think that enables the design of creative business solutions. The School is currently raising $200 million to ensure Canada has the world-class business school it deserves.
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