Services for Korean Manufacturers

Branding, Partnership Development, and Engineering Support Services

Research & Localization

US Korea Hotlink’s international business market research helps Korean clients discover new markets as well as expand their existing US presence. We research, collect and analyze detailed market data and present it in a way that gives our clients unique insight into new and valuable business opportunities.

  • Assess existing and future US market demand
  • Identify partners in both US and Korean markets
  • Identify target customers
  • Facilitate compliance with local legal regulations
  • Product testing
  • Implementing online marketing strategies including web optimization, content placement, SEO, and video
  • Developing and supporting channel partnerships with resellers, distributors, dealers and agents
  • Facilitating joint ventures between firms and venture capitalists
  • Product localization

Marketing Strategy

US Korea Hotlink’s marketing strategies are designed to increase market potential and generate revenue quickly. US Korea Hotlink understands budget and time constraints associated with expanding to an overseas market and helps clients maximize their marketing power despite limited resources.

  • Strategic Planning and Execution
  • Market Entry Approach
  • Competitive Analysis
  • Design Channel and Partnership Model
  • Product Positioning
  • Develop strategic market positioning
  • Develop online and offline marketing plans
  • Create business development strategies
  • Create and position value propositions by product application and channel

Go-To-Market Solutions | Opportunities

US Korea Hotlink’s team knows how to drive revenue quickly through a variety of go-to-market models. We’re experienced at:

  • Helping US and Korean technology firms sell and support their products in the overseas market
  • Enabling US and Korean firms sell globally through channel partners and direct to end-users
  • Joint ventures and partnership development
  • Developing and supporting channel partnerships with resellers, distributors, dealers and agents
  • Creative development of traditional and online advertising and marketing communications campaigns
  • Providing structure to effectively manage your overseas sales and operations
  • Implementing offline marketing strategies including trade show marketing, product analysis
  • Develop and support aftersales service partnerships
  • US and Korean  Representation and Agency